TUKHTANAZAROVA BARNO. STRATEGIC MARKETING MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS: THEORETICAL FOUNDATIONS AND CONTEMPORARY CHALLENGES. Journal of Economics and Tourism Research, [S. l.], v. 1, n. 5, p. 12–18, 2026. Disponível em: https://innopublication.com/index.php/jetr/article/view/583. Acesso em: 13 jun. 2026.