Vol. 1 No. 3 (2026), Articles
Vol. 1 No. 3 (2026)

REGULATION OF OUTDOOR ADVERTISING ACTIVITIES UNDER THE LAW “ON ADVERTISING”: CHALLENGES AND FUTURE OUTLOOK

Articles
Published 2026-03-20
Umidjon Rakhimov
Senior Consultant at the Institute of Analysis and Regulatory Impact Assessment under the Ministry of Justice
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Keywords

outdoor advertising, legal regulation, digitalization, LED screens, signage.

How to Cite

Rakhimov , U. (2026). REGULATION OF OUTDOOR ADVERTISING ACTIVITIES UNDER THE LAW “ON ADVERTISING”: CHALLENGES AND FUTURE OUTLOOK. Journal of Technology and Innovative Research, 1(3), 8-22. https://doi.org/10.5281/zenodo.19135519
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Abstract

This article analyzes the legal framework, practical challenges, and recommendations for regulating outdoor advertising in the Republic of Uzbekistan. Key issues discussed include LED screens, signage, usage-based fees, and the insufficient functionality of the centralized registry. Based on the experiences of Singapore and South Korea, the study proposes digitalization, system integration, and differentiated regulatory mechanisms to address these challenges. The article aims to enhance the efficiency of state control, provide a transparent environment for business entities, and preserve the aesthetic quality of urban spaces.

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References

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