Vol. 1 No. 7 (2026), Articles
Vol. 1 No. 7 (2026)

METHODOLOGICAL FOUNDATIONS OF MARKETING MANAGEMENT IN EDUCATIONAL INSTITUTIONS

Articles
Published 2026-10-14
Turdiyeva Dilruza
Tashkent Technical School of Digital Economy and Service
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Keywords

educational marketing, marketing management, educational quality, needs analysis, communication, partnership.

How to Cite

Turdiyeva Dilruza. (2026). METHODOLOGICAL FOUNDATIONS OF MARKETING MANAGEMENT IN EDUCATIONAL INSTITUTIONS. Zamonaviy ta’lim Va Tilshunoslik Rivoji, 1(7), 91-94. https://doi.org/10.5281/zenodo.23370786
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Abstract

This thesis presents a theoretical analysis of the methodological foundations of marketing management in educational institutions. It examines the links between learner needs, educational offerings, communication, and quality monitoring. A management model is proposed that includes needs analysis, planning, partnership development, communication, and feedback. Evaluation should consider educational quality and information reliability alongside the number of enquiries.

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References

1. Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management. 16th ed. Pearson.

2. Kotler, P., & Fox, K. F. A. (1995). Strategic Marketing for Educational Institutions. 2nd ed. Prentice Hall.

3. OECD. (2023). Building Future-Ready Vocational Education and Training Systems. Paris: OECD Publishing. https://doi.org/10.1787/28551a79-en

4. OECD. (2023). OECD Digital Education Outlook 2023: Towards an Effective Digital Education Ecosystem. Paris: OECD Publishing. https://doi.org/10.1787/c74f03de-en

5. OECD. (2024). Education at a Glance 2024: OECD Indicators. Paris: OECD Publishing. https://doi.org/10.1787/c00cad36-en