Vol. 1 No. 2 (2026), Articles
Vol. 1 No. 2 (2026)

Contemporary Trends and Strategic Prospects for the Digital Transformation of Tourism Services in the Fergana Valley

Articles
Published 2026-05-31
Doniyorbek Tursunov
Lecturer, Department of Management, University of Business and Science
Muhamadali Ismailov
Independent Researcher, University of Business and Science
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Keywords

Smart Tourism, Digital Transformation, Fergana Valley, Ecotourism, QR Code, E-Commerce, Virtual Reality (VR) Tours, Tourism Cluster.

How to Cite

Tursunov, D., & Ismailov, M. (2026). Contemporary Trends and Strategic Prospects for the Digital Transformation of Tourism Services in the Fergana Valley. Zamonaviy ta’lim Va Tilshunoslik Rivoji, 1(2), 271-275. https://doi.org/10.5281/zenodo.20522325
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Abstract

This thesis analyzes the current state, fundamental trends, and existing challenges of the digital transformation of the tourism industry in the Fergana Valley (Andijan, Fergana, and Namangan regions) from both scientific and practical perspectives. The study proposes a model for implementing the Smart Tourism concept in the region’s pilgrimage tourism, ecotourism, and traditional handicraft sectors through the integration of Artificial Intelligence (AI), Virtual Reality/Augmented Reality (VR/AR) technologies, and Geographic Information Systems (GIS).

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References

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