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Abstract
This comparative pragmatic study examines the use of speech acts in English and Uzbek newspaper advertisements based on Austin and Searle’s speech act theory. The research analyzes assertive, directive, commissive, expressive, and declarative acts in both linguistic traditions. English advertisements are characterized by directness, explicitness, and individual-oriented persuasion typical of low-context cultures. In contrast, Uzbek newspaper ads employ indirectness, cultural embedding, implicature, and collectivist values such as family harmony, hospitality, and national traditions. The study reveals how pragmatic strategies adapt to sociocultural contexts while serving universal commercial goals. Findings contribute to cross-cultural pragmatics and advertising discourse analysis.
References
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