Vol. 1 No. 2 (2026), Articles
Vol. 1 No. 2 (2026)

The Role and Effectiveness of Mobile Applications and Online Platforms in Enhancing Tourism Services

Articles
Published 2026-05-31
Doniyorbek Tursunov
Lecturer, Department of Management, University of Business and Science
Muhamadali Ismailov
Independent Researcher, University of Business and Science
PDF

Keywords

Mobile applications, online platforms, B2C tourism, OTA (Online Travel Agencies), smartphone adoption, booking systems, digital services.

How to Cite

Doniyorbek Tursunov, & Muhamadali Ismailov. (2026). The Role and Effectiveness of Mobile Applications and Online Platforms in Enhancing Tourism Services. Zamonaviy Ilmiy Yondashuvlar Va Texnologik Taraqqiyotning Ustuvor yo‘nalishlari, 1(2), 531-535. https://doi.org/10.5281/zenodo.20546689
ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver AMA

Download Citation

Endnote/Zotero/Mendeley (RIS) BibTeX

Abstract

This thesis provides a scientific and practical analysis of the role of mobile applications and online platforms in the modern tourism industry, as well as their impact on consumer behavior and the quality indicators of tourism services. It examines the integration of global platforms such as Booking, Airbnb, and TripAdvisor, along with local mobile applications, in travel planning, accommodation booking, navigation, and interactive service delivery, and offers strategic proposals for their development within the tourism market of Uzbekistan.

PDF

References

1. O‘zbekiston Respublikasi Prezidentining Farmoni. "O‘zbekiston Respublikasida turizm sohasini jadal rivojlantirishni ta’minlash chora-tadbirlari to‘g‘risida"gi PF-4861-sonli Farmoni.

2. Buhalis, D. (2020). "Technology in tourism-from information communication technologies to eTourism and smart tourism". Tourism Review, 75(1), 267-272. (Global raqamli turizm bo‘yicha fundamental ilmiy tadqiqot).

3. Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). "Information technology and consumer behavior in travel and tourism: Insights from recent research". Journal of Travel Research, 54(2), 244-254.

4. Safarov, B. S. (2022). "Turizm sohasini raqamli iqtisodiyot sharoitida innovatsion rivojlantirish modellari". Monografiya. Toshkent: "Fan va texnologiyalar" nashriyoti. – 180 b.

5. Navruz-zoda, B. N., & Navruz-zoda, Z. B. (2023). "Destination marketing in the digital age: case of historic cities of Uzbekistan". Central Asian Journal of Innovations and Research, № 3, 45-53-b.

6. World Tourism Organization (UNWTO). (2023). Tourism Innovation and Digital Transformation Report. Madrid: UNWTO Publications.

7. Tursunov, D. (2026, January). GROWTH OF FOREIGN TOURIST FLOWS AND THE ECONOMIC EFFICIENCY OF TOURISM SERVICES EXPORTS IN UZBEKISTAN: A FORECAST UP TO 2030. In INTERNATIONAL CONFERENCE ON SCIENCE, INNOVATION AND GLOBAL DEVELOPMENT (Vol. 1, No. 1, pp. 97-104).