Ashurova Maftuna 2026. EVALUATING THE ECONOMIC EFFICIENCY OF ELECTRONIC BOOKING AND DIGITAL MARKETING PLATFORMS IN REGIONAL TOURISM (A CASE STUDY OF BUKHARA REGION). Zamonaviy ilmiy yondashuvlar va texnologik taraqqiyotning ustuvor yo‘nalishlari. 1, 5 (Aug. 2026), 69–72. DOI:https://doi.org/10.5281/zenodo.21927783.