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Abstract
This article analyzes cultural festivals and their role in shaping tourism flows. Cultural festivals have a significant impact not only on local economies but also on global tourism development. They serve as important attractions that draw domestic and international visitors, promote cultural exchange, and enhance the image of destinations. The study examines the importance of cultural festivals, their contribution to tourism growth, and current development trends. It highlights how festivals can stimulate economic activity, preserve cultural heritage, and create sustainable opportunities for regional development through increased tourist engagement.
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