PROBLEMS OF FINANCIAL ANALYSIS PRACTICES ON E-COMMERCE PLATFORMS AND PROSPECTS FOR THEIR DEVELOPMENT
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Keywords

e-commerce platforms, financial analysis, e-commerce, financial indicators, profitability, liquidity, cash flows, Big Data, artificial intelligence, business analytics, digital economy, financial management.

How to Cite

Amanqulova Muxlisa. (2026). PROBLEMS OF FINANCIAL ANALYSIS PRACTICES ON E-COMMERCE PLATFORMS AND PROSPECTS FOR THEIR DEVELOPMENT. Journal of Scientific Research of Uzbek Scholars, 1(9), 225-240. https://innopublication.com/index.php/jsrus/article/view/1113

Abstract

This article scientifically analyzes the current state of financial analysis practices on e-commerce platforms, their specific characteristics, and existing challenges. In the context of the rapid development of e-commerce, modern methods of assessing financial indicators, analyzing profitability, liquidity, and cash flows are examined. The study also considers the possibilities of using artificial intelligence, Big Data, cloud technologies, and business analytics tools on e-commerce platforms. Problems related to data quality, transparency, standardization, and information security encountered in financial analysis practices are identified, and scientific and practical proposals are developed to address these issues and improve the effectiveness of financial analysis on e-commerce platforms.

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