Improving Supply Chain Performance Efficiency and Increasing Transportation Volumes Through Digital Platforms

Abstract

This article examines the role and importance of digital platforms in improving the performance efficiency of supply chains. The study analyzes the processes of digital transformation in logistics systems, the implementation of modern information and communication technologies, and their impact on reducing transaction costs, optimizing business processes, and improving decision-making quality. Particular attention is given to instrumental, infrastructural, and application digital platforms, their advantages in logistics enterprises, and their role in enhancing cooperation among supply chain participants. The findings indicate that the integration of digital platforms into logistics processes contributes to increasing transportation volumes, improving resource utilization, enhancing service quality, and strengthening the competitiveness of enterprises.