Vol. 1 No. 6 (2026), Articles
Vol. 1 No. 6 (2026)

ENHANCING THE EFFICIENCY OF TOURISM OPPORTUNITIES IN THE CONTEXT OF DIGITAL TRANSFORMATION

Articles
Published 2026-06-08
Shoimova Goʻzal
4th-year Bachelor’s student in Tourism, Faculty of Entrepreneurship and Management, Denau Institute of Entrepreneurship and Pedagogy
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Keywords

Digital transformation, tourism, tourism efficiency, e-services, online booking, digital marketing, artificial intelligence, mobile applications, tourism infrastructure, innovative technologies.

How to Cite

Shoimova Goʻzal. (2026). ENHANCING THE EFFICIENCY OF TOURISM OPPORTUNITIES IN THE CONTEXT OF DIGITAL TRANSFORMATION. Journal of Technology and Innovative Research, 1(6), 9-16. https://innopublication.com/index.php/jtir/article/view/732
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Abstract

This article analyses the development trends of the tourism sector in the context of digital transformation, the factors enhancing its economic efficiency, and the impact of modern information and communication technologies on the quality of tourism services. The advantages of utilising online platforms, electronic payment systems, digital marketing, artificial intelligence, mobile applications and big data technologies in the tourism sector are also examined. The findings of the study substantiate that digital transformation enables tourism services to become faster, more convenient, transparent and competitive, increases tourist flows, and contributes to the effective utilisation of regional tourism potential.

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